The original color scheme for this project was bright blue and orange, mostly because they are contrasting colors that would stand out in the grocery store. With the redesign I’m a little less concerned about that, and willing to sacrifice some brightness for colors that make a little more sense. Here are the colors I’m going with for now:
The blue and green to represent “global” is pretty literal, but I like it. Since there are so few blue foods (blueberries…), blue is not an appetizing color, and is typically not used for food packaging much. So, theoretically, the blue should stand out in a supermarket aisle. Here’s a zoomed out image of the work I did for the color scheme:
