Michael Weinstein

Graphic Designer

San Francisco

NBA Logo Redesigns: Portland Trailblazers

NBA Logo Redesigns: Portland Trailblazers

The Team

Portland is looking pretty good this year, with the 3rd best record in the NBA right now. Even though they have had shitty luck with Greg Oden and Brandon Roy and their injuries, they consistently get good young players and have an entertaining team. They won a title in 1977, made the finals in 1990 and 1992, and had an impressive arrest record as the Jail Blazers in the early 2000s (I see you Sheed!).

Sheed, probably hurling a water bottle at a ref

My respect for Arvydas Sabonis is also well-documented.

Past/Current Logos

Blazers logo 1970/71 - 1989/90

Portland entered the league in 1970. According to Wikipedia, the team name is derived from the trail blazing activity by explorers making paths through forests, and is meant to “reflect the ruggedness of the Pacific Northwest.” The logo is an abstract representation of the game of basketball, where the 10 lines represent 2 teams of five players.

Blazers logo 1990/91 - 2001/02

The 1990 update is my favorite of these logos, this looks like it belongs in an NES game or the poster for a Van Damme movie.

Blazers logo 2002/03

2002, This shape is really starting to look like a hurricane.

Blazers logo 2003/04 - Pres

The long slanted shape makes the current logo feel a little awkward. I like the diagonal lines they have on their jerseys but I don’t think the logo needs to be this slanted.

The Redesign

The redesign focuses on the rose as Portland is called The Rose City, the Blazers play in the Rose Garden (now called the Moda Center apparently), etc. The rose/basketball icon didn’t turn out exactly how I imagined it but I think it fits Portland better than the abstract shape and the futuristic typeface they have now.

NBA Logo Redesigns: Portland Trailblazers - secondary mark

See more NBA logo redesigns

Comments 3


Interestingly, a compass rose is a figure on a compass used to display the orientation of the cardinal directions (north, south, east, west). The points/rose thorns on the rim of the logo also give it a compass feel – one more connection to both roses and Portland’s trailblazer history …


From your hiatus, I forgot about this series. Glad to see you’re back at it – especially as a Portlander and life-long Blazers fan. (Also, your update on the absolutely atrocious Zombie Sonics logo is nice. That original is just another reason to hate OKC.)

I like the “secondary” logo here. I’d like to see the original team font incorporated somewhere as well. I do agree the rose ball could use a little tweak, but the double-stripe is a nice touch.

The “final” logo doesn’t do it for me. It looks similar to the women’s pro soccer team in town – the Thornes. And probably because Adidas has ruined a lot of NBA jerseys, there’s a strong aversion to three stripes.

Hope you’ll keep it up.


The 10 lines logo is absoluteley fantastic. I think you’ve made a great work with the main part of the NBA logos, (special mention for Wizards or Pistons) but here the idea of change such an iconic shape by that rose… Sorry, man.

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websites, logos, apps, illustrations, infographics, icons, posters, tshirts, etc.